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Ulrika Holmberg

Ulrika Holmberg

+46 31 786 5606

Postal Address: Box 603, 40530 Göteborg
Visiting Address: Viktoriagatan 13, plan 3 , 41125 Göteborg
Duties: Director CFK

Gothenburg Research Institute (More Information)
Box 603
405 30 Göteborg
Fax: +46 31 786 5619

Visiting Address: Viktoriagatan 13, plan 3 , 411 25 Göteborg

About Ulrika Holmberg

Ulrika Holmberg, PhD, is a senior lecturer in Marketing at the Department of Business administration and Co-director of Centre for Consumer Science at School of Business, Economics and Law, University of Gothenburg. She has conducted research on shopping patterns, sustainable consumption, consumer logistics, household consumption and disposal of portable batteries, and use of mobile technology in grocery shopping. Holmberg has written several reports, chapters and articles on consumption and co-edited the anthologies Nordic retail research – Emerging diversity and Making sense of consumption.

On other web sites

Research areas

  • Consumer behaviour
  • Culture of consumption
  • Consumption trends
  • Consumer marketing
  • Consumer retailing

Teaching areas

  • Consumer behavior
  • Marketing
  • Retail markering

Selected publications

Skilled, Sensitive and Sustainable: The Swedish Case
Holmberg, Ulrika, Hansson, Niklas
United Nations Environment Programme, Task Force on Sustainable Lifestyles (eds.) Visions for Change - Recommendations for Effective Policies on Sustainable Lifestyles, Paris : United Nations Environment Programme, s. 92-98, 2011

Nordic retail research
Hagberg, Johan, Holmberg, Ulrika, Sundström, Malin, Walter, Lars

Konsumenters logistik vid matinköp
Holmberg, Ulrika, Hagberg, Johan
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg : University of Gothenburg, s. 387-400, 2013

Showing 1 - 10 of 61


Travel modes in grocery shopping
Johan Hagberg, Ulrika Holmberg
International Journal of Retail & Distribution Management, Journal article 2017
Journal article

Kunden på värmemarknaden
Kjerstin Ludvig, Anders Göransson, Johan Johansson, Bo Rydén, Håkan Sjöldberg et al.
Report 2017

Vår gemensamma värmemarknad, Slutrapport, Etapp 2
Bo Rydén, Håkan Sköldberg, Kjerstin Ludvig, Anders Göransson, John Johnsson et al.
Mölndal, PR-Offset, Report 2017


MEDIATIZED SHOPPING – how smart phones enable and hinder shopping practices and experiences in grocery stores
Ulrika Holmberg, Benjamin J. Hartmann
Nordic Conference on Consumer Research, May 18-19 2016, School of Business and Social Science, Aarhus University, Denmark., Conference paper 2016
Conference paper

(C)APP-ability – How smart phones shapes shopping practices and shopping experiences in grocery stores
Ulrika Holmberg, Benjamin J. Hartmann
Nordic Retail and Wholesale Conference (NRWC), Nov. 8-10 2016, School of Business and Social Science, Aarhus University, Denmark., Conference paper 2016
Conference paper

Svenska Konsumtionstrender
Magnus Roos, Ulrika Holmberg
i Bergström, A.. & Harring, N. Hållbarhetens horisont, Göteborg, SOM-insitutet, Chapter in book 2016
Chapter in book

Young consumer identity in a restrictive school environment — Addictive substances, symbolic goods and consumer skills
Ulrika Holmberg, Minna Autio, Jaana Lähteenmaa, Jukka Kujala
Children and youth services review, Journal article 2016
Journal article


Hide and seek - What enables and hinders households' battery recycling?
Ulrika Holmberg, María José Zapata Campos, Helena Åberg
Paper presented at 23:rd Nordic Academy of Management Conference (NFF) in Copenhagen, August 12-14., Conference contribution 2015
Conference contribution

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Page Manager: Lise-Lotte Walter|Last update: 9/12/2016

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