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Ulrika Holmberg

Ulrika Holmberg

+46 31 786 5606

Postal Address: Box 603, 40530 Göteborg
Visiting Address: Viktoriagatan 13, plan 3 , 41125 Göteborg
Duties: Director CFK

Gothenburg Research Institute (More Information)
Box 603
405 30 Göteborg
Fax: +46 31 786 5619
Visiting Address: Viktoriagatan 13, plan 3 , 411 25 Göteborg

About Ulrika Holmberg

Ulrika Holmberg, PhD, is a senior lecturer in Marketing at the Department of Business administration and Co-director of Centre for Consumer Science at School of Business, Economics and Law, University of Gothenburg. She has conducted research on shopping patterns, sustainable consumption, consumer logistics, household consumption and disposal of portable batteries, and use of mobile technology in grocery shopping. Holmberg has written several reports, chapters and articles on consumption and co-edited the anthologies Nordic retail research – Emerging diversity and Making sense of consumption.

On other web sites

Research areas

  • Consumer behaviour
  • Culture of consumption
  • Consumption trends
  • Consumer marketing
  • Consumer retailing

Teaching areas

  • Consumer behavior
  • Marketing
  • Retail markering

Selected publications

Skilled, Sensitive and Sustainable: The Swedish Case
Holmberg, Ulrika, Hansson, Niklas
United Nations Environment Programme, Task Force on Sustainable Lifestyles (eds.) Visions for Change - Recommendations for Effective Policies on Sustainable Lifestyles, Paris : United Nations Environment Programme, s. 92-98, 2011

Nordic retail research
Hagberg, Johan, Holmberg, Ulrika, Sundström, Malin, Walter, Lars

Konsumenters logistik vid matinköp
Holmberg, Ulrika, Hagberg, Johan
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg : University of Gothenburg, s. 387-400, 2013

Showing 1 - 10 of 66



Mobilen i butiken – ett konsumentperspektiv
Ulrika Holmberg, Lena Hansson
Konsumtionsrapporten 2018, Göteborg, Centrum för konsumtionsvetenskap, Göteborgs universitet, Report chapter 2018
Report chapter

Mobilen och matbutiken. När, var, hur?
Ulrika Holmberg
Framtidens fysiska butik. Digitalisering, upplevelser och hållbarhet., Lund, Handelsrådet & Centrum för handelsforskning vid Lunds universitet, Chapter in book 2018
Chapter in book

Constructing a sustainable future
Ulrika Holmberg, Sandra Hillén
Nordic Conference on Consumer Research, Vaasa, 12-14 June, 2018, Conference contribution 2018
Conference contribution

Mobile phone practices – the smartphone as in-store shopping assistance
Ulrika Holmberg, Lena Hansson
Nordic Retail and Wholesale Conference, Reykjavik, 7-9 November 2018, Conference contribution 2018
Conference contribution


Travel modes in grocery shopping
Johan Hagberg, Ulrika Holmberg
International Journal of Retail & Distribution Management, Journal article 2017
Journal article

Kunden på värmemarknaden
Kjerstin Ludvig, Anders Göransson, Johan Johansson, Bo Rydén, Håkan Sjöldberg et al.
Report 2017

Vår gemensamma värmemarknad, Slutrapport, Etapp 2
Bo Rydén, Håkan Sköldberg, Kjerstin Ludvig, Anders Göransson, John Johnsson et al.
Mölndal, PR-Offset, Report 2017


MEDIATIZED SHOPPING – how smart phones enable and hinder shopping practices and experiences in grocery stores
Ulrika Holmberg, Benjamin J. Hartmann
Nordic Conference on Consumer Research, May 18-19 2016, School of Business and Social Science, Aarhus University, Denmark., Conference paper 2016
Conference paper

Showing 1 - 10 of 66

Page Manager: Lise-Lotte Walter|Last update: 9/12/2016

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