Till startsida
Sitemap
To content Read more about how we use cookies on gu.se

Christian Fuentes

Researcher

Christian Fuentes
Researcher
christian.fuentes@handels.gu.se
+46 31 786 2706

Postal Address: Box 603, 40530 Göteborg
Visiting Address: Viktoriagatan 13, plan 3 , 41125 Göteborg


Gothenburg Research Institute (More Information)
Box 603
405 30 Göteborg
www.gri.handels.gu.se
gri@gri.gu.se
Fax: +46 31 786 5619
Visiting Address: Viktoriagatan 13, plan 3 , 411 25 Göteborg

About Christian Fuentes

Research profile: Consumption, Markets, and Materialities
Christian is a marketing scholar interested in consumption and the making of markets. His research focuses on the reconfiguration of everyday consumption practices and the role that marketing work and market devices play in this.

He often takes a socio-material approach, emphasizing the active role of materiality (devices, technology, infrastructure) in the enabling and reconfiguration of everyday practices.

Christian has worked on a number of research projects, many of them addressing issues that have to do with sustainability and/or digitalization.

He has conducted research on the topics of Ethical Consumption, Green Marketing, Sustainable Retailing, Alternative Markets, Digitalized consumption and Retailing.
I have, for example, studied how marketing inscribes outdoors product with green moral, how new technologies such as smartphones reconfigure in-store shopping practices, how ”sustainability” apps reconfigure everyday life and enable ethical consumption, how digital devices changes the way we listen to music, and how marketing devices work to construct alternative food markets.
His studies on these topics have been published in the European Journal of Marketing, Journal of Marketing Management, Consumption, Markets and Culture, Business Strategy and the Environment, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, as well as in a number of other outlets.

Ongoing research projects

PLATEFORMS
Can innovations within food distribution such as e-commerce, food box schemes, and consumer-to-consumer food networks promote sustainable food consumption in the household? New technology has brought with it new solutions for food provisioning. These innovative distribution platforms are often proposed as possible tools for the promotion of sustainable food consumption practices within households. However, we know little about the potential of these platforms and if they can be used to promote the sustainable consumption of food on a larger scale. The overall objective of the PLATEFORMS project is to produce in-depth and practically oriented knowledge on how sustainable household food consumption can be enabled through socio-technical innovations in food provisioning platforms. 

Alternative Food Markets
The overall aim of this project is to provide in-depth knowledge regarding how alternative food markets can be organized, sustained, and expanded. There are today a number of on-going efforts to establish alternative food markets – markets that are organized differently and with the aim of promoting sustainable and healthy food alternatives. While this development seems promising, there are a number of knowledge gaps that need to be addressed if we are to understand how alternative food markets work and their sustainability potential. We know today very little of how alternative food markets emerge, become stabilized, expand or dissolve. Taking an ethnographic approach this project sets out to understand three types of alternative food markets: markets for (vegan) alternatives, local markets, and consumer-to-consumer markets. 

Showing 1 - 10 of 30

2019

Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping
Christian Fuentes, Petronella Enarsson, Love Kristoffersson
Journal of Retailing and Consumer Services, Journal article 2019
Journal article

Soundtracking: music listening practices in the digital age
Christian Fuentes, Johan Hagberg, Hans Kjellberg
European Journal of Marketing, Journal article 2019
Journal article

The practice of slow travel: Understanding practitioners' recruitment, career and defection
Christian Fuentes, Anette Svingsted
Theories of practice in tourism / Edited by Laura James, Carina Ren and Henrik Halkier., Routledge, Chapter in book 2019
Chapter in book

2018

2017

'Write something' : The shaping of ethical consumption on Facebook
Niklas Sörum, Christian Fuentes
Digitalizing Consumption: How devices shape consumer culture. Edited by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre and Niklas Sörum., London & New York, Routledge, Chapter in book 2017
Chapter in book

Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
Christian Fuentes, Kristina Bäckström, Anette Svingstedt
Journal of Retailing and Consumer Services, Journal article 2017
Journal article

Showing 1 - 10 of 30

Page Manager: Lise-Lotte Walter|Last update: 9/12/2016
Share:

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?

Denna text är utskriven från följande webbsida:
http://gri.handels.gu.se/english/about-us/staff--ny-publicera-ej-/?languageId=100001&userId=xfuech&userName=Christian%20Fuentes
Utskriftsdatum: 2019-11-16