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Emma Björner


Emma Björner

Postal Address: Box 603, 40530 Göteborg
Visiting Address: Viktoriagatan 13, plan 3 , 41125 Göteborg

Gothenburg Research Institute (More Information)
Box 603
405 30 Göteborg
Fax: +46 31 786 5619
Visiting Address: Viktoriagatan 13, plan 3 , 411 25 Göteborg

About Emma Björner

Emma Björner is a researcher at Gothenburg Research Institute (GRI), the School of Business Economics and Law, Gothenburg University. At GRI Emma works in the research project The Role of Tourism in Multicultural Societies (TiMS) and studies sustainable tourism and how the plurality of places and destinations is communicated, represented and experienced. At GRI, Emma is also part of the Centre for Consumption Research and the research programme Managing Big Cities. She is also a member of the board and management group at GRI.
Emma is also senior lecturer at the Department of Strategic Communication, Lund University, and senior expert at the International Organisation for Knowledge Economy and Enterprise Development (IKED). As a senior lecturer she teaches brand culture, brand communication and professional practice in strategic communication. Emma also gives lectures on marketing in China, place branding, and sustainable tourism. As a senior expert she works in the EU project URBiNAT, with a focus on citizen engagement, participatory processes, digital communication, and policy recommendations.

On other web sites

Research areas

  • Marketing, Place Branding, Cities, Sustainability, Tourism

Teaching areas

  • Marketing, Brand Culture, Sustainability, Tourism, China

Selected publications

Imagineering Place: The Branding of Five Chinese Mega-cities
Björner, Emma

Linking city branding to multi-level urban governance in Chinese mega-cities: a case study of Guangzhou
Ye, Lin, Björner, Emma
Cities, 80, 29-37, 2018

International Positioning through Online City Branding: The Case of Chengdu
Björner, Emma
Journal of Place Management and Development, 6, 3, 2013

Digital festival engagement: on the interplay between festivals, place brands and social media
Laurell, Christofer, Björner, Emma
Event Management, 22, 4, 2018

Urban development and branding strategies for emerging global cities in China
Björner, Emma
Ye L. (Ed.) Urbanization and urban governance in China. Governing China in the 21st century, Palgrave Macmillan, New York, 2018

Showing 1 - 3 of 3


The communication, representation and experience of a small community: The case of Dals Långed in Dalsland, Sweden
Emma Björner
28th Nordic Symposium on Tourism and Hospitality Research, Conference paper 2019
Conference paper

Small but diverse: the role of urban and rural communities in place-based diversity and inclusiveness
Eva Maria Jernsand, Emma Björner, Lillian Omondi
Mistra Urban Futures annual international conference Realising just cities - lessons, impacts and outcomes, 15 October 2019, Sheffield, UK , Conference contribution 2019
Conference contribution

Initial involvement of stakeholders in transdisciplinary projects - exploring issues of expectations, roles and inclusion
Helena Kraff, Eva Maria Jernsand, Lillian Omondi, Emma Björner, Sayaka Osanami Törngren
International Transdisciplinarity Conference 2019 - Joining forces for change, Gothenburg 10-13 September, Conference contribution 2019
Conference contribution

Showing 1 - 3 of 3

Page Manager: Agnes Faxén|Last update: 9/12/2016

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